“We are extremely pleased to extend and enhance our relationship with Walmart,” says Meredith chairman and chief executive officer Steve Lacy. “Walmart shoppers have demonstrated time and time again they like the style, quality and value of the Better Homes and Gardens line.”
Since its launch three years ago, the line of Better Homes and Gardens products at Walmart has increased six-fold from 500 to approximately 3,000 SKUs today. Product categories include bedroom linens, bath towels and accessories; tabletop and dishware for kitchens and dining rooms; home furnishings such as lamps, window treatments, candle holders and picture frames; outdoor patio furniture and garden essentials; and interior paints.
“The home line at Walmart truly brings the pages of Better Homes and Gardens magazine to life,” says Gayle Butler, editor-in-chief, Better Homes and Gardens. “Consumers can express their own personal style with hundreds of beautiful options, all at the affordable prices for which Walmart is known. Now we plan to go even deeper into these core categories, offering a broader range of styles to Walmart shoppers.”