The new products, retailing from $9.99 to $19.99, include a collapsible travel kennel, collapsible pet house and portable zip-up pet beds. The items will be available at Macy's, Kohl's, JCPenney, Bed Bath & Beyond and other regional accounts.
A portion of the proceeds from the Animal Planet pet products will benefit the principal partners of R.O.A.R. (Reach Out. Act. Respond.).
The Joester Loria Group brokered the deal.
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