Mercedes Benz Publishes iPad Magazine

Mercedes Benz launched its Points West magazine as a free App through iTunes in early 2011 for the South West dealership. The lifestyle-focused magazine was designed by Thinkology using the new Adobe Digital Publishing Suite to showcase the quality and capabilities of the software; and it generated over 3,000 downloads of the first issue. Thinkology are creating a second edition based on global interest in the magazine.