Men in Black 3.
Zachary Eller, Sony vice president of international promotions and licensing, tells
"There are huge expectations for licensing surrounding this movie. The first movie was an unknown; the second had great products, but skewed to the collector; the third is an opportunity for a 360-degree mass market programme for kids and teens."
Sony will discuss a limited apparel programme for teens across 2011 and also will explain its plans to create a programme aimed at fans ages 18 to 34, with fashion, accessory and retail deals based on the world of Men in Black. With a working title, MIB Collection, it will be a long-lasting fashion and lifestyle programme tapping into the sophisticated style of all three movies. Eller says: "This is an opportunity
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