memBrain Licensing inked an agreement with Mimoco to make a line of Emily the Strange designer Mimobot USB flash drives. Mimoco will premiere the first design in the Emily the Strange line at San Diego Comic-Con, with additional designs rolling out next year.
The USB flash drives will be limited to 500 pieces to be sold exclusively to Comic-Con attendees, fans of Emily’s website (www.emilystrange.com) and Facebook fanpage. The Emily the Strange Mimobot USB range will be sold at top electronics, toy and specialty retailers worldwide.
“We are excited to bring the immersive and endlessly creative world of Emily the Strange into the Mimobot family,” says Evan Blaustein, chief executive officer of Mimoco. “As a counterculture icon that offers a strong suite of dynamic designs, immersive storytelling and new media content, we believe that the Emily the Strange collection will be extremely popular and afford us the ability to find creative new uses for the Mimobot content delivery platform.”