MDI Adds Hershey Brands to Portfolio

Lotteries will soon experience sweet returns on their investment now that MDI, a wholly owned subsidiary of Scientific Games Corp., has added 21 of America's favorite brands from The Hershey Company's line of products to its line of lottery products. The

April 6, 2018

new games will draw on the candies' vivid colors, packaging, imagery, and even scents.MDI/Scientific Games plan to have scratch tickets for these brands in stores by Jan. 1: Hershey's, Hershey's Kisses, Hershey's Kissables, Reese's, Reese's Pieces, Twizzlers, Jolly Rancher, Mounds, Almond Joy, Hershey's S'Mores, Ice Breakers, York, Whoppers, Milk Duds, Heath, Zero, Bubble Yum, Take 5, PayDay, Good & Plenty, and Good & Fruity.MDI's alliance with Hershey is a multiyear, exclusive licensing agreement that gives lotteries special rights to use official product logos, artwork, trademarks, and more to effectively market its products. The games will be rolled out first in the United States, with plans to enter the Canadian lottery market later.

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