Scholastic Media created a multi-tiered marketing strategy for Maya & Miguel that focuses on community-centered events and online outreach. The campaign begins with a national sponsorship with U.S. Youth Soccer where the twins will have a presence at 12 Kohl’s American Cup Tournaments across the country through September. Online activities at pbskidsgo.org/mayaandmiguel and www.scholastic.com will complement the tournaments with games and activities to stimulate kids’ love of soccer. Also on tap: Maya & Miguel will serve as official spokes-characters for Día de los Niños (Children’s Day) in celebrations across the country with character appearances, book readings, episode screenings, arts and crafts, and giveaways, as well as at various Hispanic Heritage Month celebrations.