Maxim Magazine to Get Fragrance

U.S.-based media company Alpha Media Group has partnered with Omni Scents to create a men's fragrance collection inspired by the magazine Maxim.

April 6, 2018

U.S.-based media company Alpha Media Group has partnered with Omni Scents to create a men’s fragrance collection inspired by the magazine

Maxim

.

The Maxim fragrance collection will debut this fall in department stores and fragrance retailers worldwide.

This is the second license for Omni Secrets, which also recently signed a deal to produce a Miss Universe fragrance that will be available in August.

"

Maxim

is more than a magazine. It is a lifestyle brand that resonates with men all over the world,” says Neil J. Katz founder, president and chief executive officer, Omni Scents. “When

Maxim

holds an event there is worldwide interest. Our job will be to harness and bring that excitement, fun and suggestiveness to the fragrance world."

The men’s magazine launched in the U.S. in 1998 and now has 17 international editions and is distributed in 85 countries.

“The Maxim brand continues to resonate with men around the globe. We welcome this first fragrance brand for men, which will provocatively express

the brand’s unique voice,” says Jack Kliger, executive chairman, Alpha Media Group. “I believe it will have tremendous appeal to the global Maxim consumer. Entering into the grooming category is a natural progression of Maxim’s global growth strategy.”

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