Max & Ruby Maximize Impact with New Deal

Nelvana Enterprises’ preschool animated television series, Max & Ruby, will debut new episodes and merchandise timed with the Easter season. Nick Jr. will launch the new episodes starting April 6 and Noggin April 7. Lots of products are on tap, including DVDs, beanie babies, a bowling set, character bouncers, and hollow Easter chocolate. The pair also will star in a stage show in fall 2007 produced by TheatreworksUSA with stops in more than 1,800 venues and a small-format stage show and meet-and-greet appearances in the U.S. from Paquin Entertainment. In Canada, a stage show and live appearances produced by Sphere Entertainment continue to tour the country.