Max-It Honors Hasbro, Mattel

Hasbro and Mattel were among several toy companies that took top honors last week at the Max-It Awards, sponsored by the British Toy and Hobby Association. Hasbro’s Butterscotch, a plush pony with technology that allows it to respond and intera

April 6, 2018

Hasbro and Mattel were among several toy companies that took top honors last week at the Max-It Awards, sponsored by the British Toy and Hobby Association. Hasbro’s Butterscotch, a plush pony with technology that allows it to respond and interact with children, took the prize for best non-UK toy design. The five-judge panel said the toy featured “an incredible application of technology.”

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