4Kids Entertainment International is helping the kids’ property Max Adventures to break into the European licensing market. Targeted to kids ages 6-10, the brand is already known in Europe through Max Adventures ice cream, which is available at retail, in restaurants and at leisure parks.
4Kids is developing a brand strategy for Max Adventures merchandising and exploring a number of potential categories including publishing, collectibles, promotions, mobile applications, digital content and accessories, stationery, back to school, attractions at amusement parks, beach products, toys, games and a trading card game.
The "Max Adventures" TV series show originated in Asia and has now been acquired by Super RTL in GAS, Boing in Italy, Gulli in France, Boing in Spain, and Nickelodeon in the Netherlands and Belgium.
“Max Adventures has what it takes to be a very strong brand–its online presence and significant marketing initiatives, as well as the commitment of key broadcasters across Europe, is testament to this potential,” says Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International. “We are acting as a brand consultant and offering licensing strategy advice to ensure that this fantastic property hits the ground running across the continent.”