DIC Entertainment appointed Mattel master toy licensee for its 'tween property, SPG: The Slumber Party Girls. Mattel will develop a broad line including dolls, accessories, playsets, and DVD games for 2008. DIC and partners also will develop the merchandise program in additional key categories, including publishing, home entertainment, apparel, interactive, accessories, and novelties.
In other Mattel news, Barbie joins forces with Crest on a Barbie Crest oral-care line featuring toothpaste and Zooth manual and power toothbrushes. Additionally, Hot Wheels Zooth toothpaste will continue to be available, along with a complete new line of Zooth manual and power toothbrushes.