License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mattel Takes Lead Position on SPG

DIC Entertainment appointed Mattel master toy licensee for its 'tween property, SPG: The Slumber Party Girls. Mattel will develop a broad line including dolls, accessories, playsets, and DVD games for 2008. DIC and partners also

DIC Entertainment appointed Mattel master toy licensee for its 'tween property, SPG: The Slumber Party Girls. Mattel will develop a broad line including dolls, accessories, playsets, and DVD games for 2008. DIC and partners also will develop the merchandise program in additional key categories, including publishing, home entertainment, apparel, interactive, accessories, and novelties.

In other Mattel news, Barbie joins forces with Crest on a Barbie Crest oral-care line featuring toothpaste and Zooth manual and power toothbrushes. Additionally, Hot Wheels Zooth toothpaste will continue to be available, along with a complete new line of Zooth manual and power toothbrushes.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish