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Mattel Plans New Digital 'Uno'

Mattel Plans New Digital 'Uno'
Mattel has teamed up with Gameloft once again to develop the next digital iteration of its card game, “Uno & Friends.”“Uno & Friends” was first launched on digital platforms in 2008 and has become one of Gameloft's most pop

Mattel has teamed up with Gameloft once again to develop the next digital iteration of its card game, “Uno & Friends.”

“Uno & Friends” was first launched on digital platforms in 2008 and has become one of Gameloft's most popular franchises with more than 63 million downloads. Based on the classic card game, the newest digital iteration of the game will see new social and multi-player features.

Players will be able to connect with each other whether they play on smartphones, tablets or Facebook. Additionally, users will have the ability to challenge up to three other players in real time, while interacting using new chat modes.

"‘Uno’ truly is the game for everyone, and partnering with Gameloft creates greater accessibility to fans on the platforms they engage with most," says Nick Karamanos, vice president, marketing, Mattel Games. "‘Uno & Friends’ offers our fans new and exciting ways to play, bringing friends and family together in town or across the globe."

“Uno & Friends” will be available later this year for Facebook, as well as Android and iOS platforms. A version of the game for Nintendo 3DS and PlayStation Vita will be released in spring 2013.

"‘Uno’ is a world-renowned brand, and Gameloft is thrilled to be working with such a respected company as Mattel on this ambitious project," says Gonzague de Vallois, senior vice president of publishing, Gameloft. "As our goal is to revolutionize the way people play ‘Uno,’ this new game and its new social features will be at the heart of ‘Uno & Friends.’"

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