Mattel has partnered with Clippy London for a line of Barbie-inspired fashion lunch bags.
The range will include the Coffee Cuff insulated cup holder, Sandwich Clutch (a clutch-sized sandwich bag), Barbie Baguette fashion bag, Barbi-licious bag and Clippy Yum Yum bag.
The line will hit retail in Septmber.
“We first noticed Clippy’s range last year, and with our shared love of fashion, fun and all things pink it’s proved to be an exciting collaboration,” says Johanne Broadfield, senior licensing director Mattel. “There’s a definite gap in the market for fashionable lunch bags, but Barbie’s new collection with Clippy will delight adults, teenagers and children alike.”