“Mattel is home to the most impressive brands in the toy industry and their global reach is unparalleled,” says Vic Bertrand, chief innovation officer, MEGA Brands. “We are thrilled to join forces with them to create the first Mega Bloks building sets based on Barbie and Hot Wheels.”
The Mega Bloks Barbie collection will feature Barbie and friends in a “buildable world of fashion and dream locations.”
The Mega Bloks Hot Wheels collection will merge and customize vehicle play and construction.
“Our exciting partnership with category leader, MEGA Brands, will offer both boys and girls a new way to play with their favorite brands,” says Rosa Zeegers, senior vice president global consumer products, licensing, Mattel. “We look forward to continuing to build upon the transformative play experience girls have come to expect when they play with Barbie as well as giving boys the steering
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