Mattel and Classic Media have launched a consumer products program to celebrate the 30th anniversary of Masters of the Universe franchise. The program includes apparel from Changes, costumes from Disguise and a special 30th anniversary edition DVD box set from Mill Creek Entertainment.
The Masters of the Universe Classics toy line featuring updated sculpts of vintage Mattel toys will be available next year only on Mattycollector.com.
Changes will develop t-shirts, sweatshirts, thermals, track jackets and fashion tops for men, women and juniors. The Company will also launch an accessory line that includes wristbands, belts and belt buckles, key chains, costume jewelry and more.
In addition, Disguise is launching a line of Halloween costumes and accessories, including Skeletor, He-Man and She-Ra adult costumes available this fall.
Classic Media will introduce a new comprehensive Masters of the Universe style guide featuring retro artwork, all-new modern artist renderings, as well as a special 30th Anniversary logo. The style guide will be available this summer.
Classic Media and Mill Creek Entertainment together will also release the complete series of He-Man and the Masters of the Universe in a special 30th Anniversary Edition DVD set. The collection will hit stores next fall.
“Masters of the Universe is an iconic franchise with a legacy that’s deeply rooted in fantastical storytelling which translates naturally to play experiences and products kids of all ages love,” says Michael Riley, vice president of franchise development at Mattel. “In 2012 the property celebrates its milestone 30th Anniversary allowing us to create a robust synergistic program that offers something for all fans.”
“We’re very excited to be working with the team at Mattel to celebrate this iconic franchise’s 30th Anniversary,” says Nicole Blake, executive vice president of global marketing & consumer products at Classic Media. “This is the perfect opportunity to re-engage fans with the original series and to introduce Masters of the Universe to the next generation.”