Mattel Expands Monster High

Mattel and Universal Pictures inked a deal for the first ever feature length DVDs from the Monster High franchise. Monster High: Ghouls Rule! will be the first release under this new partnership.

New fashion dolls to support the release include Clawdeen Wolf, Frankie Stein, Draculara and Cleo De Nile, each featuring new hairstyles, sparkles and accessories.

“Monster High has become a global phenomenon, uniquely engaging fans around the world with its universal truth, everyone has times when they feel like a monster, struggling to be comfortable and confident in their own skin,” says Stephanie Cota, senior vice president, worldwide marketing, Barbie and girls, Mattel. “Universal is truly an expert in home entertainment marketing and distribution and the ideal new global entertainment partner to assist

“Monster High is a growing global sensation with explosive popularity,” says Craig Kornblau, president, Universal Studios Home Entertainment. “There is no better time to extend our hugely successful alliance with Mattel to include this exceptional brand that will deliver new and engaging home entertainment content to its rapidly expanding fan base.”

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Toy Fair 2012 Round-up