Mattel has partnered with Oregon Scientific to produce a Barbie fashion tablet.
The device features 30 touch screen learning games based around writing, drawing, making music, vocabulary and memory and is supported by a heavyweight TV advertising campaign this fall.
“Barbie's heritage and on-going cultural relevance enable us to build strong partnerships,” says Marianna Helmer-Gregersen, licensing manager for Mattel. “The Barbie fashion tablet brings innovation, outstanding play value and great design to the electronic learning category–and to girls. It is a perfect combination of the strength of the Barbie brand with the technological expertise of Oregon Scientific.”