Mattel Debuts Barbie Tablet

Mattel has partnered with Oregon Scientific to produce a Barbie fashion tablet. The device features 30 touch screen learning games based around writing, drawing, making music, vocabulary and memory and is supported by a heavyweight TV advertising campaign

April 6, 2018

Mattel Debuts Barbie Tablet
Mattel_20Barbie_20Tablet.jpg

Mattel has partnered with Oregon Scientific to produce a Barbie fashion tablet.

The device features 30 touch screen learning games based around writing, drawing, making music, vocabulary and memory and is supported by a heavyweight TV advertising campaign this fall.

“Barbie's heritage and on-going cultural relevance enable us to build strong partnerships,” says Marianna Helmer-Gregersen, licensing manager for Mattel. “The Barbie fashion tablet brings innovation, outstanding play value and great design to the electronic learning category–and to girls. It is a perfect combination of the strength of the Barbie brand with the technological expertise of Oregon Scientific.”

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.