“Mattel is the right home for Thomas & Friends,” says Robert A. Eckert, chairman and chief executive officer of Mattel. “Thomas & Friends routinely ranks among the world’s leading preschool toys. Additionally, with more than half of the Thomas & Friends revenue generated from non-toy products, this transaction will marry Mattel’s global marketing, distribution and brand management capabilities with HIT Entertainment’s global programming and licensing expertise to accelerate growth of the combined portfolio.”
The transaction will close in the first quarter of this year and does not include HIT’s interest in cable network station, Sprout.
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