Brand Central and BCP Imports have signed several master licensee partners, including toys, video games and more, for Silly Bandz.
The latest partners are:
Cra-Z-Art for arts and crafts, activity makers, collectors' case, bead box, display stand and collectible dolls
Mad Engine for apparel, featuring the shapes, colors and themes, as well as a gift-with-purchase pack of Silly Bandz
Zoo Games for a video game and iPhone app
University Games for games and puzzles
ESI for cell phone accessories and gadgets
SMMS for gummy candy in the shape of Silly Bandz
Ouchies for "Silly band-ages"
Other categories available for licensing include fashion accessories, bags and totes, toys, electronics, housewares, domestics and social expressions.