The collection will launch with headwear, t-shirts and sweatshirts, and then expand into other key categories, including sporting goods and novelty items.
Modell’s and Madison Square Garden will launch the New York collection, and the Staples Center will debut Lakers merchandise at the NBA All-Star game Feb. 20. The products will be made available in other national and regional sporting goods retailers, specialty stores, additional NBA arena stores and mid-tier channels sports apparel departments.
"We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands," says Paul Gitter, president of consumer products for North America at Marvel Entertainment.
"The NBA is filled with highlights as amazing as the feats of Marvel's storied characters," says Vicky Picca, senior vice president of licensing and business affairs at NBA Global Merchandising. "Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit."