Marvel Entertainment Inc. has partnered with HarperCollins Children’s Books to launch a children’s reading program featuring Marvel’s legendary wall-crawler, Spider-Man. The partnership with HarperCollins Children’s Books reflec

April 6, 2018

1 Min Read

Marvel Entertainment Inc. has partnered with HarperCollins Children’s Books to launch a children’s reading program featuring Marvel’s legendary wall-crawler, Spider-Man. The partnership with HarperCollins Children’s Books reflects Marvel’s strategy to maximize exposure for its leading Super Hero franchises and extend excitement for Spider-Man through new distribution channels. It also marks the first time that Marvel has extended the availability of its Spider-Man property into each major reading category for children with a publisher that has the reach of HarperCollins Children’s Books.

Through the partnership, HarperCollins Children’s Books will develop an extensive Spider-Man classic publishing program. The all-encompassing children’s reading program will include a number of different formats for all age groups, comprising story books, readers and chapter books, a phonics box and novelty gatefold. The initial line of titles will be available through mass and trade beginning in fall 2008.

“The children’s book publishing marketplace is an incredibly important and impactful avenue to capture new fans and entertain existing fans through its ability to keep young readers immersed in our character base,” says Paul Gitter, president of consumer products for North America, Marvel Entertainment. “This agreement not only marks another way for us to extend the reach of Spider-Man, but also provides a platform to use our renowned characters in a way that makes reading fun and easy for kids.”

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