Club Penguin is a massively multiplayer online role-playing game for kids that allows them to play in a winter-themed virtual world with penguin avatars. Under the new partnership, kids can shed their penguin suits and instead take on the persona of one of 14 Marvel superheroes or super-villains, including Avengers characters such as Iron Man, Captain America, Hulk and Thor, as well as the mischievous Super-Villain Loki.
"Everyone wants to feel special and believe that they can do something that no one else can do. That optimism is what drives both Club Penguin and the Marvel story lines and characters,” says Lane Merrifield, co-founder, Club Penguin and executive vice president, Disney Online Studios. “Club Penguin and Marvel characters are the perfect match, and I'm sure our players will love it!"