"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," says Andrew Levine, chief executive officer, JADS. "We created a line of colognes and perfume inspired by Marvel's The Avengers after we identified a demand in the marketplace."
Back toToy Fair 2012 Round-up
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.