New products include The Avengers Cologne Set, which includes Patriot Cologne: Your Attack Plan, Mark VII Cologne: Armor Up, Worthy: Posses the Power, and Smash!: Be Angry; Black Widow Perfume; Infinity Formula for Men; and Mischief Cologne. The line will hit shelves in the U.S. and Canada in April.

"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," says Andrew Levine, chief executive officer, JADS. "We created a line of colognes and perfume inspired by Marvel's The Avengers after we identified a demand in the marketplace."

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