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Marvel Inks Two Furniture Deals

Marvel Entertainment inked a deal with Delta Children’s Products for a line of super hero furniture, as well as an agreement with DreamSeat for branded chair panels.  The Delta line will begin to roll out in early 2012. The line will feature ch

The Delta line will begin to roll out in early 2012. The line will feature characters from Marvel’s upcoming The Avengers movie, Spider-Man, Marvel Heroes, Marvel Comics' retro collection and Marvel’s Super Hero Squad. 

The core furniture line will include beds, nightstands, chests, chairs, shelving units and desks. Accessories will include playpens, booster seats, walkers, swings and strollers.

DreamSeat will produce a collection of Marvel themed interchangeable chair panels for its XZipit System. DreamSeat has initially been garnered the rights to develop panels featuring Marvel’s The Avengers movie, Spider-Man (classic comic styles), Marvel Heroes brand and Marvel Comics. The initial line is now available, with more products to roll out next year.

"The furniture category is an important growth area and one that enables the Marvel brand to garner huge exposure in people’s homes," says Paul Gitter, president of consumer products for North America, Marvel Entertainment. "Our characters, which represent strength and durability, perfectly align with the core essences of quality furniture."

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