. The partnership with Reebok expands Marvel’s presence into new consumer goods distribution channels, thereby extending the reach of its popular Super Hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios’ event films Iron Man and The Incredible Hulk.

Designed exclusively for Foot Locker, the lines—which each include low and mid-style shoes—feature bold materials and designs that capture the look and feel of these two larger-than-life Super Heroes. The retail price will range from $45 to $65. Reebok and Foot Locker are supporting the Marvel introduction with in-store signage and window displays.

“We are excited to partner with Reebok and launch an amazing collection of children’s sneakers around these two major event films,” says Paul Gitter, president of Consumer Products for North America, Marvel Entertainment. “The retail exclusive with Foot Locker and Kids Foot Locker enables Marvel to further maximize the retail exposure for these two phenomenal properties. This partnership bolsters our overall strategy to elevate the stature of our character brands, and we anticipate expanding this relationship with other franchises in the coming year.”