The first designs, including Super Hero Squad, Marvel Heroes, Wolverine, Iron Man 2, Thor and Captain America, will be available in November at grocers, price clubs, pizzerias (non-chain), party and craft stores, convenience stores and other mass retailers.
"This expanded relationship with DecoPac is reflective of how we continue to identify innovative new ways to bring our Marvel characters to life in the marketplace," says Paul Gitter, president of consumer products for North America at Marvel Entertainment. "Launching these new product categories increases the exposure of Marvel properties directly to parents and children, and provides a fun opportunity for fans of all ages to engage with the Marvel brand in unexpected ways. Along with a Marvel cake, balloons and party goods, these new DecoPac edible images help complete the total Marvel party experience."
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