Little, Brown Books for Young Readers is launching children's book programs based on "Super Hero Squad" and
Iron Man 2.
Both lines will include novels, early readers, storybooks and activity books. Iron Man 2 titles are releasing now in time for the film's U.S. debut this Friday. Three Super Hero Squad books rolled out in April and three more are expected this September.
The Bendon Publishing program is an extension of its kids' range, which will now feature Spider-Man, Marvel Heroes, Super Hero Squad, Iron Man 2 and the Incredible Hulk. The formats include activity books, coloring books, pop-up books, workbooks, flash cards, reward stickers and board books. Initial titles are hitting retail now.
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