Marvel Entertainment is launching a major multi-media campaign for Marvel Super Hero Squad, an all-new Marvel brand serving to expand the traditional Marvel audience to a core 4-10 year-old audience. Based on the super-cute look of the Hasbro toy line

April 6, 2018

1 Min Read

of the same name, Marvel Super Hero Squad features child-like versions of Marvel’s famous heroes and villains.

Marvel Animation is currently in production on an animated “Super Hero Squad” television series that is expected to debut on-air in 2009, and Marvel is also planning a direct-to-DVD film for the brand. Additionally, Marvel Comics is now featuring Marvel Super Hero Squad comic strips within several of its all-ages books and will be introducing a dedicated Marvel Super Hero Squad comic book series in fall 2008.

Marvel has already secured deals with Hasbro as master toy partner, Disguise/Cesar for dress-up, and Mega Bloks for construction toys, and continues to seek deals with industry partners to develop additional merchandise.

Additionally, THQ Inc. has entered into an exclusive licensing agreement to create video games based on the Marvel Super Hero Squad brand. Pursuant to the multi-year agreement, THQ has obtained the exclusive, worldwide rights to publish content for all current and next-generation consoles, handheld systems, as well as Windows PC. The initial Marvel Super Hero Squad game is scheduled for release in fall 2009.

Simon Phillips, President, Marvel International and head of worldwide animation and video games, says, "Licensing of the Marvel Super Hero Squad brand is a priority for Marvel, as we see it as a great entry point for kids to experience our renowned characters. We are making a strong commitment to the brand across toys, television and other media and consumer product channels and developing Marvel Super Hero Squad as a video game will play an important role in the development of this brand."

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