Boldface Licensing + Branding has signed a fragrance deal for TV personality Mario Lopez. In addition to a signature scent, the agreement includes ancillary products such as deodorant, aftershave, shave cream, body wash, body sprays and lotions.
The addition of a fragrance is a natural extension for Lopez, who already has a line of underwear (Mario’s Rated M) and athletic clothing.
The fragrance will launch with an eau de toilette spray, to be followed by shaving cream and after-shave, with gift sets hitting shelves in time for the holidays.
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