April 6, 2018
Mamas & Papas, the U.K.-based nursery chain, has struck a deal with Babies"R"Us to sell a selection of its products at 23 store locations across the U.S. The company expects the new market will lead to sales of up to £10 million ($15 million) in the first year and, if successful, could lead to Mamas & Papas products being sold across the retailer's 340 U.S. stores.
Tim Maule, Mamas & Papas commercial director, described the move as "a very significant step" in the family-owned company's strategy to become the world's favorite nursery brand.
The brand will appear in East and West Coast branches of Babies"R"Us, as well as in-store shops at Babies"R"Us stores in New York's Times Square, Union Square and FAO Schwarz. The branches will sell value and mid-range products and state-of-the-art strollers, including the best-selling Luna model. Mamas & Papas was started in 1981 in Yorkshire by Italian entrepreneurs David and Luisa Scacchetti.
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