April 6, 2018
Magic Johnson Enterprises launched its new television network aimed at African-American viewers, ASPiRE, Wednesday. ASPiRE will be available in approximately 7 million homes in 16 of the top 25 African-American markets, including New York City, Atlanta, Chicago and Washington, D.C.
The network already boasts five charter brand partners: The Chrysler Group, L'Oreal USA, Nationwide Insurance, Coca-Cola and Walmart. The network plans a mix of programming that will include movies (including features, documentaries and short films), music, comedy, visual and performing arts, and faith and inspirational shows.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
