Magic Johnson Enterprises launched its new television network aimed at African-American viewers, ASPiRE, Wednesday. ASPiRE will be available in approximately 7 million homes in 16 of the top 25 African-American markets, including New York City, Atlanta, Chicago and Washington, D.C. The network already boasts five charter brand partners: The Chrysler Group, L'Oreal USA, Nationwide Insurance, Coca-Cola and Walmart. The network plans a mix of programming that will include movies (including features, documentaries and short films), music, comedy, visual and performing arts, and faith and inspirational shows.
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