Slovenia-based agency Maat Entertainment has signed licensing deals for Vipo the Flying Dog, which it represents in Slovenia, and for Fitz Roy Media's Funny Face brand, which it represents across Eastern Europe.
The Welt Group from Serbia will produce Vipo poufs for the Republic of Serbia in an exclusive agreement covering children poufs in two sizes with products available early in 2011.
Slovenia's Eurocom will produce Funny Face back-to-school products for the former Yugoslavian markets and Albania. The exclusive agreement covers items such as crayons, pencils, pens, paints, pencil cases, backpacks and exercise books. Eurocom will develop all products in house for launch in March 2011.
Maat Entertainment has also launched a Vipo Klub website in the Slovenian language, where fans can receive newsletters, special offers, prizes and games. It follows Maat's launch of the Vipoland website in Slovenian with information about products, merchandising and FMCG opportunities. "Vipo: The Adventures of the Flying Dog" is currently broadcasted on the ZivZav slot on RTV Slovenia.