Munich-based m4e has signed an agreement with Toei Animation to represent “Sailor Moon,” the TV series and brand, in German-speaking territories. m4e will represent the brand in television, home entertainment, licensing and merchandising.
Popular in Europe during the mid-1990s, Sailor Moon began a successful re-launch in Italy last fall, which included a TV series and toy line. m4e and Toei Animation hope to achieve the same success in the Iberian, Scandinavian and German markets.
“I am convinced that after a five year TV break in Germany, it is now the perfect time to bring this classic back on screen. Sailor Moon is still an outstanding TV series, even for today’s markets,” says Hans Ulrich Stoef, chief executive officer of m4e. “There is already an enormous interest from the advertising and licensing industry, even before the TV series has been sold to a German broadcaster.”