Motifs from “Mia and Me” and “Beyblade” will be found on the Signal Junior toothbrushes and toothpastes. The deal is the most recent in a history of entertainment-themed promotion partnerships for the brand, which Unilever has found useful in attracting customers for its dental care products for children.
The TV series “Beyblade” is in its second year on Nickelodeon broadcasting channel, and “Mia and Me” is set to air in August on the German children’s channel, KiKA.
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