Munich-based m4e has been appointed merchandising agent for the Babar brand in German-speaking countries by Nelvana Enterprises and The Clifford Ross Company. m4e will develop merchandising programs for both the classic Babar brand and the new CGI-animated TV series, “Babar and the Adventures of Badou.”
“Babar and the Adventures of Badou” premieres in Germany on the KI.KA channel this June, and Universum Film will distribute the DVDs for the series in German-speaking regions.
m4e is in discussions with various licensees in Germany, Austria and Switzerland and will be announcing new partners soon. In France, “Babar and the Adventures of Badou” has more than 30 licensees, including partners such as Lansay (toys), Hachette (publishing), Smoby-Simba (outdoor, balls and sandbox toys), TF1 Games (board games and puzzles) and Nouvelles Frontières (hotel resort).
