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m4e Granted Merchandising Rights for Little Princess

m4e AG, the German brand management and media company, is extending its preschool section with the merchandising rights for Zodiak Kids' preschool property Little Princess. Planned program extensions include categories such as apparel, toys and stationery


m4e subsidiary Telescreen B.V. already manages the merchandising program for the property in Benelux.

"We are very proud of working with Zodiak Kids on this high quality property," says Hans Ulrich Stoef, chief executive officer of m4e. "We're excited at the prospect of managing the program for further growth and looking to meet with existing and prospective licensees at the Licensing Market in Munich." The "Little Princess" series is based on the books by author and illustrator Tony Ross, which are published in more than 30 countries. The first two seasons of the series have been broadcasted in Germany on KI.KA since 2007, and a third season is in the works.

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