April 6, 2018
The Gruenwald, Germany-based brand management and media company m4e AG signed an extensive deal regarding licensing and merchandising with the National Hockey League.
Besides the German Football Association, its national teams, and its mascot, “Paule,” m4e AG is also licensing and merchandising agent for the 100-year anniversary program of the International Ice Hockey Federation, the governing body of international ice hockey and inline hockey.
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