"We believe Luv Me Buddies has amazing potential in the female tween market and are particularly excited about the opportunity for the collectible plush to establish a strong foundation for the brand," says Anthony Harvey, Blue Chip Brands' chief executive officer. "We will then be looking to pursue key categories of apparel, sleepwear and fashion accessories, which are perfectly suited to the brand and the target demographic."
Besides Luv Me Buddies, Lavish Rights also manages The Pet Poets Club and Bob&Peski.
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