Lucky Brand has announced the expansion of its children’s line, Lucky Kid, in a new licensing partnership with Parigi Group.
“We’re excited for the launch of this line, and believe that our unique Southern California sensibility will translate well to the children’s market,” says Dave DeMattei, chief executive officer, Lucky Brand. “As true leaders and innovators in children’s apparel, Parigi makes the perfect partner for this venture.”
The Lucky Kids line will mirror the aesthetic of the men’s and women’s collections. Comprised of t-shirts, dresses, jackets and denim, the range will be targeted to kids ages 18-months to 12-years-old.
“We are honored to have the opportunity to help cultivate the next generation of Lucky Brand consumers through this partnership,” says Marco Srour, president, Parigi Group.
The initial Lucky Kids line from Parigi Group will be available in January 2013, with plans for an expansion in fall 2013 that will include baby clothes.