Lucky Brand Jeans and Disney debut Oswald the Lucky Rabbit Collection

Lucky Brand Jeans and Disney Consumer Products announced the rebirth of Walt Disney's first icon, Oswald the Lucky Rabbit. The predecessor to Mickey Mouse, Oswald the Lucky Rabbit, returned to The Walt Disney Company in 2006. The character made its ori

April 6, 2018

ginal theatrical debut in 1927. A limited-edition collection of T-shirts, featuring Oswald and Mickey Mouse, will be sold exclusively at Lucky Kid, Lucky Brand Jeans stores and online at In addition, a special Oswald stencil t-shirt is being offered exclusively as part of the limited edition Oswald vinyl figure box set. "As the forerunner to Mickey Mouse and an important part of Walt Disney's creative legacy, the fun and mischievous Oswald is back with Disney,” said Pam Lifford, executive vice president, Global Home and Apparel for Disney Consumer Products.

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