LEGO Star Wars has experienced significant growth over the last six years due to the property's expansion in video games, publishing, television and video content.
"It is very rare to find an evergreen property that delivers growth year on year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our LEGO business continues to grow exponentially," says Jill Wilfert, vice president of licensing and entertainment, The LEGO Group. "Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come."
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