In the new role, Lowe will be responsible for “leading the drive to focus on customers” and developing key consumer products brands and talent for BBC properties such as Doctor Who, Top Gear and Deadly 60. Lowe will also lead marketing plans across the entire BBC Worldwide consumer products business which also includes TV, video, publishing, music and BBC licensed products.
“I am delighted that Rob will be joining us as marketing director,” says Fiona Eastwood, product development director, consumer products, BBC Worldwide. “He brings to the role excellent experience in brand management and new title launches, fantastic creativity and bags of drive and enthusiasm. I very much look forward to working with him and I am sure he will be great asset to BBC Worldwide.”
“This is an amazing opportunity and a great time to be joining BBC Worldwide Consumer Products,” says Lowe. “I am really looking forward to working on some incredible brands, and hope that I will able to use my previous experience of launching successful entertainment products to help continue driving BBC Worldwide's performance in the U.K."
