Licensing agency IMC Licensing has negotiated a new licensing agreement for Hillerich & Bradsby Co.'s Louisville Slugger brand to develop a line of casual apparel for boys and girls with licensee G.I. Apparel Inc., a multidivisional company selling every major retailer of the apparel marketplace.

Louisville Slugger Apparel was introduced at last week’s 2008 MAGIC Marketplace. Licensing items will include printed and embroidered, activewear, loungewear, sleepwear, and headwear classifications. These new products will be in-store Feb. 25. Distribution channels are expected to include sporting goods stores and department stores.