The Loop is produced by LIMA and USSE Corp. subsidiary, Union Square, and will host brands from IMG Worldwide Licensing, including the X Games, GNC, PGA Tour, Chevron/Texaco/Gulf and 24 Hour Fitness.
The Loop was created as an idea incubator for Licensing International Expo. Exhibitors in The Loop can explore revenue-generating connections for brands that are new to the licensing marketplace, in partnership with LIMA and USSE. With all of the benefits of the main floor, The Loop is an intimate social environment for people to get inspired, connect and collaborate.
“Our industry is coming to this year’s expo ready to explore new opportunities and establish worthwhile new business connections,” says Charles Riotto, president of LIMA. “The Loop provides an opportunity
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