Loop Gives Lifestyle Brands a New Home at Licensing Expo

Loop Gives Lifestyle Brands a New Home at Licensing Expo LIMA and USSE Corp. have developed The Loop, a dedicated lifestyle pavilion on the show floor for lifestyle brands from the fashion, sports, music, culinary and arts industries. The Loop is produced

April 6, 2018

The Loop is produced by LIMA and USSE Corp. subsidiary, Union Square, and will host brands from IMG Worldwide Licensing, including the X Games, GNC, PGA Tour, Chevron/Texaco/Gulf and 24 Hour Fitness.

The Loop was created as an idea incubator for Licensing International Expo. Exhibitors in The Loop can explore revenue-generating connections for brands that are new to the licensing marketplace, in partnership with LIMA and USSE. With all of the benefits of the main floor, The Loop is an intimate social environment for people to get inspired, connect and collaborate.

“Our industry is coming to this year’s expo ready to explore new opportunities and establish worthwhile new business connections,” says Charles Riotto, president of LIMA. “The Loop provides an opportunity

for creative minds from different sectors to exchange ideas and lay the groundwork for successful collaborative ventures.”"The Loop offers a unique, inviting environment to connect with key retail and manufacturing contacts in a brand new setting that provides a VIP experience for our clients and licensing partners,” says Tim Rothwell, executive vice president and co-managing director of IMG Worldwide Licensing. “We are excited to be the inaugural anchor tenant to an area within the licensing show that caters to celebrity, athlete, fashion and brand licensing."

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