London Organizing Committee of the Olympic Games opened its largest dedicated London 2012 merchandise outlet at London Heathrow's Terminal 5. The opening was attended by Wenlock, the London 2012 Olympic mascot, and Mandeville, the London 2012 Paralympic mascot, and featured a screening of Adventures on a Rainbow, the London 2012 mascot film.


“Our new flagship shop offers a unique opportunity for London 2012 to connect to U.K. travelers and international visitors, offering them a great chance to take home a piece of the Games,” says Paul Deighton, chief executive officer of the London Organizing Committee of the Olympic Games. “The range of products on offer is huge and the diversity really means there is something for everyone – from pocket-money toys to collectables."