In addition, LOCOG appointed Nikon U.K. sole supplier of sport optics for use by officials at a number of Olympic and Paralympic sports including sailing, archery, shooting and athletics. Nikon U.K. is part of Nikon Corporation, which has been manufacturing binoculars since 1917.
“This is a deal which crosses both our merchandise and sport programs,” says Chris Townsend, commercial director at LOCOG. “Nikon is a renowned brand which stands for quality and excellence and we’re delighted to be working with them.”
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