‘Lola & Virginia’ Explores New Territiories

Spain’s Icon Animation has extended the international broadcast presence of “Lola and Virginia,” and has penned a licensing deal with trading card company Panini. In Finland, commercial broadcaster MTV3 has snapped up the series fol

April 6, 2018

In Finland, commercial broadcaster MTV3 has snapped up the series following the sale of the show to TV2 Norway at MIPTV earlier this year. Greece’s 06 TV has acquired TV and home video rights and in Malaysia, Icon Animation has signed a deal for “Lola &and Virginia” with E-MAS for broadcast on public channel RTM.

In Latin America, home video distributor and merchandising agent Tycoon has picked up home video rights for Mexico and Central America. “Lola and Virginia” is currently airing with excellent ratings on Nickelodeon Latin America and SBT in Brazil.

“Lola and Virginia” has sold worldwide in over 40 territories to broadcasters including RTVE, France 3, RTP, as well as Nickelodeon in Latin America, Asia, and France, and the Disney Channels in Spain and Italy.

Its licensing and merchandising strategy includes a deal for Spain and Portugal with Comercial Nim. Products include school sets, stationery, backpacks, and pencil cases. Further product lines are planned by Comercial Nim working

with Mendía Marketing, which will include games, T-shirts, beach sets, and toiletries.


Panini is set to launch a series of products across Spain, Portugal, Italy, and Brazil including a sticker stack book, story albums, and puzzle and coloring books. The rollout starts in Italy, where the series airs on the Disney Channel.

Grupo Edebe has already launched 10 manga-style comic books in Spain and leading mobile content producer Alvento is distributing ring tones, games, images, screen savers, and a WAP portal for the popular brand.

Icon Animation is also producing online games for the Lola and Virginia Web site (

www.lolavirginia.com

), which is available in Spanish, English, and Catalan and is also currently being localized in Italian and Portuguese. The animated series is a co-production between Icon Animation, Millimages, France 3, TV Catalunya, and ETB and is based on the original concept created by Myriam Ballesteros, founding partner of Icon Animation with Sergi Reitg.


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