Before joining LMCA, Uhlir served as a licensing executive at IBM and Motorola, where he oversaw internal merchandising programs. He's also worked as a senior vice president at Equity Management, having worked with brands such as GE, Maytag, Goodyear, Nissan and Lockheed Martin. Uhlir's category experience includes consumer electronics, appliances, software and industrial and engineered products.
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