Leveraged Marketing Corporation of America has named George Williams as managing director of LMCA Asia. Williams will be responsible for developing new Asian clients, managing the company’s relationship with PepsiCo in China and serving various other LMCA clients. Williams relocated to Shanghai in 2001 and has been actively engaged in the establishment and oversight of brand licensing in mainland China. Prior to joining LMCA, Williams was a founder and managing partner of Novasia, a Shanghai-based brand licensing and market entry firm.
“The addition of George Williams to the leadership of the LMCA Asia team represents our commitment to offer the best talent in the licensing business to our current and future clients while expanding our footprint in Asia,” says Allan Feldman, chief executive officer, LMCA. “George’s formidable licensing background, especially in Asia, along with his strategic thinking mindset and disciplined work ethic make for a perfect fit with the mission and goals of the company.